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Hi There,
I'm Mthunzi
Mnyazi
Enthusiastic Web analyst
Professional Summary
Enthusiastic Web analyst eager to contribute to team success through hard work,
attention to detail and excellent organizational skills. Clear understanding of
reporting and analysis of digital platform data and a keen interest data analytics to
expand my professional proficiencies. Motivated to learn, grow and excel
professionally and personally.
Work Experience
Digital Analyst
Cheil South Africa - Johannesburg, GP
Developed custom marketing dashboard concepts for client reporting via Excel.
Analyzed online user behavior and conversion data to provide actionable insights.
Web Analyst
Absa bank - Johannesburg, GP
- Support web manager in creating web reports and reviewing KPI’s, providing
insights and suggestions into future enhancements. - Developing and maintaining reference material and documentation.
- Familiarity with online marketing; measurement, ad serving, and media
buying Manage delivery of monthly performance reporting to quantify the
impact of marketing & business adjustments. - Key Project
o Implementation of Adobe analytics on our secure platforms without any
PII contraventions. Created and maintained an analytics solution design
reference document for the platforms. This gave us another set of data
points that the business used to better the digital experience
Project manager
Absa bank - Johannesburg, GP
- Temporally lead on a website redesign project within digital content team.
Identified plans and resources required to meet project goals and objectives
by setting realistic timelines and checkpoints. - Engagement with various business areas within the bank that have a content
on the website and Coordinate sign-off for the digital content to be written
and added to the website. - Key Project – Successfully migrated all our content to the newly redesigned
website.
Lead | Web Analytics
Absa Bank - Johannesburg, GP
- Proactively identify opportunities for continuous improvement in site tagging,
analytics, and testing. - Maintain and manage integrations across Adobe tools including Dynamic
Tag Management, Reports & Analytics. - Optimizing digital platforms to perform above and beyond industry standards.
Actively monitoring identified KPI’s and metrics that supports business
objectives. - Projects
o Page optimization and content intervention support – The ask was to
improve our conversion and content engagement. Data suggested we
remove all the actions that distracted and redirected users out of sales
journey, the declined leads started a downward trend.
o Campaign Optimization – Worked with optimization team (Adobe Target)
to align marketing campaigns to the websites content. On average
campaigns had as high as 70% bounce with lower conversions, by
aligning the content, images and message this improved.
Digital product specialist
Absa Bank - Johannesburg, GP
- Supporting product owner in tactical decision making with analysis of results
and insights. - Work with users and stakeholders to understand and quantify their needs
and requirements.
Graduate Program
Absa Bank - Johannesburg, GP
- Pan African Graduate Program activities and task.
- Rotating between digital product specialist team, content team and web
analysis.
Professional Skills
Web Analytics
web optimization
Basic SEO
Data Analysis
SQL
R programming language basics
Tableau
Data visualizations
Certification
*Advanced Google Analytics
*Introduction to Data Studio
Education
Portfolio
Country Guessing Game
A timed web-based game (Flask Web APP) that challenges users to guess countries using partial clues. Includes real-time countdown, and full global dataset, smarter educational choices for communities across South Africa. This version is a one player game, up-to 4 rounds of country guessing with a 20 second time limitJump to page
Contact Me
- mthunzimnyazi@gmail.com
- 073 091 1365
- https://ayazi.africa
- Johannesburg, GP 2192